Image

WE ARE COLORS

I'M BLACK. I'M WHITE. I'M YELLOW. I'M RED.

In a world full of prejudice, labels and borders, we choose to celebrate our difference.

To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world.

COLORS, the new collection of fragrances by Benetton is derived from the brand’s very DNA: color. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism.

Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us - but also brings us together.

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FEMININE, DELICATE, ICONIC

The two fragrances in Benetton’s new feminine collection are defined by an explosion of color in turquoise and pink.

Both bottles are sculpted in smooth, curved lines and culminate in a top with a powerful, iconic design: the shape of the Benetton logo in brilliant metallic gold.

Two original, feminine bottles that transport us to Benetton’s new universe - where color is the protagonist.

OLFACTORY PYRAMID

COLORS
PINK

TOP NOTES Citric Fruity
  • Bergamote
  • Mandarin
  • Passion Fruit
Image
Image

COLORS
BLUE

TOP NOTES Citric
  • Orange Bigarade
  • Lemon
  • Yuzu
HEART NOTES Floral
  • Orange Blossom
  • Rose
  • Jasmine
Video
Video
HEART NOTES Floral Tea
  • Orange Blossom
  • Freesia
  • Mate
BOTTOM NOTES Woody Ambery Oriental Musk
  • Woody
  • Ambery Accord
  • Vanilla
  • Musk Accord
Video
Video
BOTTOM NOTES Woody, Oriental, Musk
  • Cedarwood
  • Tonka Bean
  • Musk Accord

CAMPAIGN

TV SPOT PRINT CAMPAIGN

Image

With more than 5000 stores in the main markets around the world, United Colors of Benetton is one of the best-known international fashion brands. Founded in 1965, the company has succeeded in interweaving its own history with that of society, going well beyond the world of fashion.

A style, design and passion that reflect its Italian identity, together with a direct, defiant style of communications, have turned United Colors of Benetton into an iconic brand that grows from generation to generation.

Discover more: http://www.benettongroup.com

Image

WE ARE COLORS

I'M BLACK. I'M WHITE. I'M YELLOW. I'M RED.

In a world full of prejudice, labels and borders, we choose to celebrate our difference.

To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world.

COLORS, the new collection of fragrances by Benetton is derived from the brand’s very DNA: color. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism.

Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us - but also brings us together.

Image

FEMININE, DELICATE, ICONIC

The two fragrances in Benetton’s new feminine collection are defined by an explosion of color in turquoise and pink.

Both bottles are sculpted in smooth, curved lines and culminate in a top with a powerful, iconic design: the shape of the Benetton logo in brilliant metallic gold.

Two original, feminine bottles that transport us to Benetton’s new universe - where color is the protagonist.

OLFACTORY PYRAMID

COLORS
PINK

TOP NOTES Citric Fruity
  • Bergamote
  • Mandarin
  • Passion Fruit
Image
Image

COLORS
BLUE

TOP NOTES Citric
  • Orange Bigarade
  • Lemon
  • Yuzu
HEART NOTES Floral
  • Orange Blossom
  • Rose
  • Jasmine
Video
Video
HEART NOTES Floral Tea
  • Orange Blossom
  • Freesia
  • Mate
BOTTOM NOTES Woody Ambery Oriental Musk
  • Woody
  • Ambery Accord
  • Vanilla
  • Musk Accord
Video
Video
BOTTOM NOTES Woody, Oriental, Musk
  • Cedarwood
  • Tonka Bean
  • Musk Accord

CAMPAIGN

TV SPOT PRINT CAMPAIGN

Image

With more than 5000 stores in the main markets around the world, United Colors of Benetton is one of the best-known international fashion brands. Founded in 1965, the company has succeeded in interweaving its own history with that of society, going well beyond the world of fashion.

A style, design and passion that reflect its Italian identity, together with a direct, defiant style of communications, have turned United Colors of Benetton into an iconic brand that grows from generation to generation.

Discover more: http://www.benettongroup.com

Image

WE ARE COLORS

I'M BLACK. I'M WHITE. I'M YELLOW. I'M RED.

In a world full of prejudice, labels and borders, we choose to celebrate our difference.

To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world.

COLORS, the new collection of fragrances by Benetton is derived from the brand’s very DNA: color. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism.

Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us - but also brings us together.

Image

FEMININE, DELICATE, ICONIC

The two fragrances in Benetton’s new feminine collection are defined by an explosion of color in turquoise and pink.

Both bottles are sculpted in smooth, curved lines and culminate in a top with a powerful, iconic design: the shape of the Benetton logo in brilliant metallic gold.

Two original, feminine bottles that transport us to Benetton’s new universe - where color is the protagonist.

OLFACTORY PYRAMID

COLORS
PINK

TOP NOTES Citric Fruity
  • Bergamote
  • Mandarin
  • Passion Fruit
Image
Image

COLORS
BLUE

TOP NOTES Citric
  • Orange Bigarade
  • Lemon
  • Yuzu
HEART NOTES Floral
  • Orange Blossom
  • Rose
  • Jasmine
Video
Video
HEART NOTES Floral Tea
  • Orange Blossom
  • Freesia
  • Mate
BOTTOM NOTES Woody Ambery Oriental Musk
  • Woody
  • Ambery Accord
  • Vanilla
  • Musk Accord
Video
Video
BOTTOM NOTES Woody, Oriental, Musk
  • Cedarwood
  • Tonka Bean
  • Musk Accord

CAMPAIGN

TV SPOT PRINT CAMPAIGN

Image

With more than 5000 stores in the main markets around the world, United Colors of Benetton is one of the best-known international fashion brands. Founded in 1965, the company has succeeded in interweaving its own history with that of society, going well beyond the world of fashion.

A style, design and passion that reflect its Italian identity, together with a direct, defiant style of communications, have turned United Colors of Benetton into an iconic brand that grows from generation to generation.

Discover more: http://www.benettongroup.com

Image

WE ARE COLORS

I'M BLACK. I'M WHITE. I'M YELLOW. I'M RED.

In a world full of prejudice, labels and borders, we choose to celebrate our difference.

To demonstrate that color is not something written on our skin. It’s a state of mind, a feeling. A blend of cultures and ideas. A revolution led by people who want change. And who believe a world filled with color is a better world.

COLORS, the new collection of fragrances by Benetton is derived from the brand’s very DNA: color. The two feminine perfumes, in pink and turquoise, are presented in a campaign that conveys values such as diversity, multiculturalism, beauty, and optimism.

Through its latest launch the Italian brand offers a new way of looking at the world via a diverse, positive palette of colors. A new universe of fragrances for celebrating something that differentiates us - but also brings us together.

Image

FEMININE, DELICATE, ICONIC

The two fragrances in Benetton’s new feminine collection are defined by an explosion of color in turquoise and pink.

Both bottles are sculpted in smooth, curved lines and culminate in a top with a powerful, iconic design: the shape of the Benetton logo in brilliant metallic gold.

Two original, feminine bottles that transport us to Benetton’s new universe - where color is the protagonist.

OLFACTORY PYRAMID

COLORS
PINK

TOP NOTES Citric Fruity
  • Bergamote
  • Mandarin
  • Passion Fruit
Image
Image

COLORS
BLUE

TOP NOTES Citric
  • Orange Bigarade
  • Lemon
  • Yuzu
HEART NOTES Floral
  • Orange Blossom
  • Rose
  • Jasmine
Video
Video
HEART NOTES Floral Tea
  • Orange Blossom
  • Freesia
  • Mate
BOTTOM NOTES Woody Ambery Oriental Musk
  • Woody
  • Ambery Accord
  • Vanilla
  • Musk Accord
Video
Video
BOTTOM NOTES Woody, Oriental, Musk
  • Cedarwood
  • Tonka Bean
  • Musk Accord

CAMPAIGN

TV SPOT PRINT CAMPAIGN

Image

With more than 5000 stores in the main markets around the world, United Colors of Benetton is one of the best-known international fashion brands. Founded in 1965, the company has succeeded in interweaving its own history with that of society, going well beyond the world of fashion.

A style, design and passion that reflect its Italian identity, together with a direct, defiant style of communications, have turned United Colors of Benetton into an iconic brand that grows from generation to generation.

Discover more: http://www.benettongroup.com